Best Practices for PPAI Expo Success | Attendee Edition

Are you planning to attend the PPAI Expo? Make the most of your time (and survive Las Vegas) by following these simple tips.

Begin your show preparation at least a month before the event. This is when you call your clients to discuss their marketing calendar and promotional products needs. These clients’ needs will become your shopping list for the show!

Set appointments with suppliers to discuss specific client projects. This one-on-one time should be focused, fast-paced, and impactful. Make the most of your time!

Have manners.

  • Don’t block the aisles.
  • Don’t interrupt a supplier or sales rep because you’re in a hurry.
  • Don’t linger in a booth and dominate a supplier’s time.
  • If you’re looking for free stuff to ship home for the kids… really?

No need to visit every vendor, especially if they visit your office regularly. Look for the suppliers you don’t see often.

Ask suppliers about their best-selling products and hottest markets.

Wear comfortable shoes. You’ll be walking between 5-8 miles!

Everyone has a saturation point when you just can’t look at another cap, mug, or pen. When you hit this point, do yourself a favor and call it a day.

At times the nightclub or the craps table may be calling your name. If you can’t say no at least be sure to turn in early.

Follow these time-tested tips and you’ll be able to get the most out of any industry trade show. Happy shopping!

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