SHANE T. HOOPER
Phone (805) 209-9109 • E-Mail SHANE@PRIMALMARKETINGGROUP.COM •
SUMMARY OF QUALIFICATIONS
Over 30 years of strong and diverse experience in Sales & Marketing, Design, Product Development, & Business Management including:
● Concept & Design
● Computer-Generated
Graphics
● Freehand Drawing
● Cartooning
● Color Process
● Airbrushing
●Printing UV, digital etc.
●Silk Screening
●Hot Stamping
●Award / Trophy Design
●Promotional Items
●Logos
●Photography (Digital)
●Brochures and Flyers
● Advertisements
●Catalogs
●Production Layouts
●Sign-making
● Vinyl Cutting
●Retouching
● Customer Service
● Supervision and
Training
● Troubleshooting and
Problem-Solving
● Marketing
SOFTWARE EXPERIENCE
Microsoft Office
CorelDraw Suite
Adobe suite
Adobe Photoshop
Adobe Acrobat
Rasterlink
Co Cut Pro
Mimaki Hardware &
Software
PROFESSIONAL EXPERIENCE
2017-Present – Primal Marketing Group Las Vegas, NV
Remote Position – ASI/PPAI/SAGE Distributor & Custom In House Printing, Creative and Production
● Promotional Distribution and In House Manufacturing Company
● Sought out and developed a new niche of product and client base specializing in the entertainment/music industry
● Create websites and assist in updating and managing websites, landing pages and banners
● Creation of internal documents & corporate communications (forms, announcements, memos, activities, etc.)
● Research new avenues to generate leads (customers, agents, affiliates, etc.)
● Attended various events, concerts, trade shows etc.to generate new clients including producing client specific
samples to enhance solidity of sales. Hands on personalized samples helped land many accounts.
● Create brand aesthetics & maintain brand consistency throughout all marketing efforts
● Oversee and leverage Social Media presence to increase business opportunities and develop company image,
capabilities and story.
● Established and personally produced in house decorating and product production and development utilizing my
graphic design background and equipment knowledge. Equipment includes Mimaki UV Direct printing and large format
label printing.
● Specializing in product development and creative solutions and suggestions to clients’ needs for projects. Utilized
stock available products as well as suggesting complete custom items designed by me and developed in house or with my
overseas or domestic partner factories.
● Ran all aspects of a distributorship.
● Extensive knowledge of the promo industry, design, product development, sourcing and manufacturing. 30 plus
years in the industry.
SHANE T. HOOPER
Phone (805) 209-9109 • E-Mail SHANE@PRIMALMARKETINGGROUP.COM •
2012-2016 Simba Cal, Incorporated Oxnard, CA
COO, Marketing & Design Director, Product development
Managed a staff of 70+ over 3 locations (California, Texas, North Carolina)
In 3 years time developed a great team that, together we increased the company sales volume from 7 – 16million.
● Design and create ads, mailings, brochures, catalogs and forms
● Design and develop graphics and written content to support websites and social media
● Create websites and assist in updating and managing websites, landing pages and banners
● Creation of internal documents & corporate communications (forms, announcements, memos, activities, etc.)
● Research new avenues to generate leads (customers, agents, affiliates, etc…)
● Locating and managing Search Engine Optimization and Reputation Management service providers that can deliver
results quickly
● Create brand aesthetics & maintain brand consistency throughout all marketing efforts
● Oversee and leverage Social Media presence to increase business opportunities and develop company image,
capabilities and story.
● General Administrative duties and other tasks. Develop efficient new processes to streamline production and
manufacturing.
● Watch industry/social trends and source and or develop unique new products for market and evaluate current
imprinting trends and apply them to current products or develop new ones.
● Travel to Hong Kong and mainland China to source and develop products and seek out new manufacturing sources.
● Develop and maintain factory relations including sourcing, development, quality and price control.
● Plan overseas travel itineraries, set meetings, goals, trade show registration etc.
● Develop and maintain relationships with various industry associations, customers and buying groups. (asi,
ppai, sage etc.)
● Work closely with the sales teams and representatives on strategy, pricing and new product updates,
specials, ads etc.
● Working with management, develop annual marketing strategies in line with the company’s objectives to
grow sales incrementally and organically. Increase brand awareness internationally and in targeted markets in
specific geographic regions through the development of cost effective and concentrated marketing campaigns.
● Develop and produce a variety of communications material to support externally-focused initiatives
including; corporate branding, marketing communications, web-site, trade shows and exhibitions and other
external communication projects. Develop innovative marketing content and ad designs for print and on-line
publications. Administer the electronic delivery of marketing content via the internet and appropriate social
media outlets. Work to obtain the best pricing with all media outlets to maximize advertising dollars.
● Develop and maintain email marketing campaigns and related ads. Locate and utilize free and inexpensive
marketing tools and surveys on the web such as SurveyMonkey.com and others.
● Develop, track and measure marketing and advertising program performance. Develop Key Performance
Indicators to evaluate and report on effectiveness of programs to ensure appropriate returns on investment are
achieved.
● Maintain a web site to keep content fresh and relevant to the customer base.
● Maintain sales leads and quotation database. Maintain master customer and employee email lists.
● Maintain active inventory of trade show displays and coordinate details for exhibition for all industry
trade shows and events. Maintain an annual trade show calendar.
● Maintain master files for all marketing materials to include photographs, images, brochures, logos,
product catalogs. Main contact for distribution of all marketing material, ensuring that all internal and external communications are in compliance with the company’s branding objective.
● Develop and monitor annual marketing budget.

Phone (805) 209-9109 • E-Mail SHANE@PRIMALMARKETINGGROUP.COM