Summary of Qualifications

Multi-talented, entrepreneurial professional with expertise in B2B and B2C sales, product and talent sourcing, and marketing. Demonstrated account and personnel management. Creative and enthusiastic team-builder with exceptional communication and problem-solving skills with proven ability to motivate, prioritize, and meet critical deadlines and targets.

 

Professional Experience

Fenway Group, Boston, MA ~ March 2020-Present

Director of Sales: Promotional Merchandise

I was hired in spring of 2020 to lead the Promotional Products division of Fenway Group. In three years, we have tripled our sales and established Fenway Group as presence in the market in the Boston area.

•         Manage a staff of four.

•         Lead sales planning, development, and account management to grow existing accounts and establish new sales accounts.

•         Facilitate and deliver presentations for account specific meetings in person and online.

•         Establish sales objectives for team.

•         Draft detailed sales reports for distribution to management.

•         Led the transfer to a new Promo Specific ERM and CRM system.

•         Cultivate strong professional relationships with suppliers to drive long term business development.

•         Proactively search for new prospects.

 

 

Stran Promotional Solutions, Quincy, MA ~ July 2018-March 2020

National Account Director

•         Grew Accounts at an average of 10% y/y.

•         Assist with the establishment and oversight of yearly sales budget, target gross profit margins and marketing calendars.

•         Prepare and present annual reviews to clients.

•         Work closely with Stran stakeholders on the execution of Statements of Work and Contract renewals

•         Incorporate project management standards, policies, and tools for successful completion of projects and deliverables.

•         Develop new and effective programs for client accounts utilizing new and creative themes and products.

•         Lead weekly program review meetings with Account Group Director, Assistant Account Manager, Program Manager and Merchandiser

•         Oversee Ecommerce Company Stores.

 

Stran Promotional Solutions, Quincy, MA ~ June 2016– July 2018

Manager of Client Services

•         Guide and oversee a staff of 12-15 team members who manage over 500 corporate clients.

•         Manage strategic partnerships with both internal and external business units; identify business needs and opportunities; establish priorities; and allocate resources to maximize client satisfaction.

•         Serve as an escalation point for issues impacting both clients and vendor relations.

•         Research, write and project manage large RFP’s for Fortune 500 & 1000 companies.

•         Developed, monitored, and improved key performance metrics for operations including client satisfaction, productivity, and efficiency data.

•         Continue to manage clients’ promotional marketing spend. Responsible for $1.3 million in annual sales.

•         As a member of the senior management team, offer strategic leadership and best practices for business processes, development, and transformation.

 

 

Stran Promotional Solutions, Quincy, MA ~ May 2013 – June 2016

Account Director

•         Create, cultivate, and maintain long-term client-partner relationships.

•         Design advertising and promotional products for domestic and global customers.

•         Manage corporate websites that provide POD and promotional products.

•         Project management – global sourcing, price negotiation and coordinating production schedules.

 

Papa Razzi Trattoria, MA ~ 2011-May 2013

Manager – 200+ seat white tablecloth dining experience

•         Employ a high-energy, professional and efficient approach.

•         Promoting guest satisfaction to ensure steady repeat business and new sales growth.

•         Hiring, initial training, scheduling and daily coaching of door, bar, and floor staff – up to 30 individuals.

•         Managing the flow of each shift to maximize guest enjoyment while adhering to strict budget and labor guidelines.

•         Working with state and local officials to uphold health and safety guidelines.

 

Axis Promotions, West Newton, MA ~ 2005 – 2011

National Account Executive

•         Created, cultivated, and maintained long-term client-partner relationships.

•         Design marketing and promotional products for domestic and global customers.

•         Experienced in cold-calling, bids and RFPs with diverse client base including C-level executives.

•         Project management – global sourcing, price negotiation and coordinating production schedules.

•         Opened and retained several $100K plus accounts.

•         Ad-hoc projects included internal marketing and vendor scheduling.

 

Applicable Volunteer Service

Board member of NEPPA, the New England Promotional Products Association for 6 years.

In 2024, I will serve as President. Other positions include Vice President (current), Secretary and Treasurer.

Chosen to represent NEPPA at PPAI Leadership Development Workshop in Dallas, TX in Oct. 2022.

Chair of multiple committees and events including Spring & Fall NEPPA Expo’s.

 

Technical Skills

Microsoft Office, Google Docs, Internet & social media Tools, Adobe Creative Suite, Citrix, Outlook & Lotus Notes, HTML, ACT, SAP, Profit Maker, Magento, Essent, Anterra, Shopify, CoreXpand, SalesForce, HubSpot, Slack and Basecamp.

 

Education

Simmons College, Boston, MA ~2004

Bachelor of Arts – Management and Marketing, summa cum laude References available upon request.