Lindsey Antell

EXPERIENCE

Associate Director, Merchandising, Some Spider Studios 2019-2022

• Drove a 61% YoY growth outperforming plan by 44% while increasing our profitability by 15% through repositioning brand story and product mix to focus on content-based and personalized gifts
• Source and negotiate ideal program terms with domestic and international factory partners: reduced COGS by 60% and increased profitability by 30% for top product categories by finding new production partners
• Manage internal and external stakeholders through product development, operations management, and logistical processes on tight timelines (less than 4 months) to ensure category initiatives are executed on schedule and on budget
• Responsible for assortment strategy and action plans for three separate e-commerce entities optimizing product mix, site merchandising, and marketing materials to align with customer insights and maximize revenue

Associate Buyer, NBCUniversal 2017-2019

• Lead product development process: identify product and trend opportunities, establish partnerships with manufacturers/vendors who meet costing and gross margin plans, and recommend initial investments; 2017: launched 80 new styles generating 10% of the revenue
• Executed buys for all shows/brands (The Tonight Show, SNL, Friends etc.) determining which product categories would capture each brand’s unique identity while achieving a cohesive assortment for the store (500+ styles)
• Improved warehouse-to-store allocations decreasing supply chain costs by 10% annually Streamlined and initiated new documentation and reporting processes that more accurately and concisely captured key information; reduced weekly reporting times by 50%
• Partnered with licensors (Warner Brothers, 21st Century Fox, etc.) to ensure product launches align with brand guidelines
• Trained and developed Merchandising Assistant and Merchandising interns; Merchandising Assistant promoted within 1 year of starting

Assistant Buyer, Kenneth Cole Productions 2015-2017

• Developed the seasonal women’s apparel assortments with Buyer by collaborating with design and production as well as outside vendors and licensees to drive 8+ million dollar omni-channel (Retail, E-Commerce, and Outlet) business
• Managed and analyzed weekly selling and seasonal hindsight reports used to develop business strategies to make financial plans
• Assisted with the OTB process by tracking deliveries to 60+ stores and compiling monthly receipt reconciliation Responsible for the life cycle of a product: initial style set up, issuing and maintaining purchase orders, and preparing promotions and markdowns
• Worked cross-functionally with E-Commerce, Visual, and Marketing teams to ensure that key items receive maximum exposure and optimal aesthetic of assortment is achieved to drive sales

Merchandising Assistant, Ideel 2014-2015

• Generated daily Ready to Wear Events by coordinating between vendors, merchandising teams, and other internal stakeholders to ensure all assets are ready for purchase
• Executed merchandise style maintenance and finalize Purchase Orders accordingly
• Compiled inventory and sales reports to facilitate effective events for the site

Education

• University of Virginia BA Economica, Minor in Studio Art

SKILLS & EXPERTISE

• Experience in Microsoft Excel, Word, PowerPoint; Google Analytics, Shopify, Amazon Seller Central, KWI, SAP, EDI, Red Horse, Epicor, and Red Prairie
• Skilled in project & timeline management, product development, domestic & international sourcing, operations distribution & allocation, creative development, budget management, vendor relationship, and brand strategy