Customer Service / Inside Sales / Webstores




PROFORMA PRINT MARKETING 2023 – 2023 / Inside Sales Operations (Remote)

▪ Capitalize on the opportunity to drive profit-generating inside sales, including preparing client quotes, sales orders, and purchase orders, as well as providing clear, concise information to clients and key stakeholders.

▪ Consistently build and sustain strong vendor relations, including efficiently verifying data accuracy, promptly responding to and resolving issues, and adhering to all established processes and standards.

➢ Successfully manage high-volume eCommerce data entry workflow.

➢ Manage the process of entering and updating product info, pricing, and inventory.

➢ Exhibit proven knowledge of the use of ProStores platform for abovementioned recordkeeping.


PROFORMA – THE BRANDING AGENCY 2016 – 2018 / Webstore & Order Specialist

▪ Championed targeted research on promotional products to create tailored presentations based on client-specific needs, timelines, and budgets. Led merchandise sourcing and production of promotional products.

▪ Prepared competitive client quotes, sales orders, and purchase orders, and provided accurate shipment status information. Built profitable, solutions-centric vendor relations to align with operational processes.

➢ Restructured and standardized webstore programs and in-stock merchandise.

➢ Drove initiatives to achieve fewer warehouse pick errors and boost efficiency.

➢ Proposed alternative procurement solutions to quickly resolve complex order issues.

➢ Skillfully tracked production cycle progress against key milestones and managed workflow.

➢ Continually participated in trade shows and vendor meetings for all promotional product trends.


HALO (F/K/A NEWCLIENTS) 2012 – 2016 / Webstore Administrator / Order Processing Specialist

▪ Maximized bottom-line results by managing multiple high-volume eCommerce stores with custom-branded products via the coordination of product line inventory with third-party fulfillment partners and stakeholders.

▪ Proactively partnered in the performance-focused development of vendor strategy, product costing, managed vendor communication, and production management for promotional product categories.

➢ Expertly analyzed forecasts and recommended strategic buying plans.

➢ Recognized as the “go-to” contact for sales and management team members.

➢ Engaged in cross-functional meetings on critical sourcing and supply chain issues.

➢ Delivered training, coaching, and mentoring to new Customer Service Representatives.

➢ Prioritized up to 185 concurrent orders and tracked progress with vendors for on-time delivery.


PROMOTIONAL CONSIDERATIONS 2011 – 2012 / Webstore Manager
▪ Managed 15 webstores with custom branded promotional products for regional and national
clients, including McKesson (averaging 1 million in annual sales) and Jiffy Lube, for an ASI
promotional products distributor.
▪ Utilized ASI software, ProfitMaker, to set up new webstores as well as expand on existing webstores.
▪ Maintained stock levels and replenished inventory with multiple vendors as needed.
▪ Provided customer service offering advice on product selection, ensure event deadlines are
met, resolved order issues and other concerns.


VIRGINIA T’S 2006-2009  / Graphic Coordinator
▪ Created graphics and e-blasts to meet promotional needs for an ASI wholesale apparel supplier.
▪  Assisted with the layout / design / production of annual 300+ page product catalog.


STARLINE USA 2003-2005 / Art Expediter / ArtAssist Representative
▪ Evaluated customer artwork for usability for an ASI promotional products supplier.
▪ Advised clients how to successfully prepare digital artwork.
▪  Wrote Digital Art Specifications for inclusion in annual product catalog and on web site.



Bachelor of Arts at Niagara University


Gradue Level Certificate in Project Management at University of Virginia

  • Updated 1 month ago

To contact this candidate email karenlovetro@gmail.com

Contact using webmail: Gmail / AOL / Yahoo / Outlook /