Let’s face it; you probably ended up in the promotional Products industry by accident. Now that you are here, there is a good chance you have what we call the Promo-Bug. It’s a fun industry unlike any other and can easily lead to a lifelong, fulfilling career. There are plenty of reasons to stay in the industry and we would like to help you navigate the endless possibilities.
What is the consumer products industry?
The promotional products industry is responsible for the ideation, design, manufacturing, and distribution of customizable products used by people and businesses all over the world. This broad category includes everything from drinkware, uniforms, and recognition awards to office supplies and apparel, the possibilities are endless!
What kind of jobs are available in the consumer products industry?
There are many different types of jobs available in the promotional products industry, from entry-level positions to top executive roles with a wide range of duties. Understanding some of those roles can help you determine the path you want to make your own. Some of the most popular job duties include:
Product development: This team is responsible for coming up with new product ideas and bringing them to market. If you have a knack for creativity and innovation, this could be the perfect role.
Account Management: In this role, you’ll assist the client with creative ideas, process orders, and manage all the critical details that make for satisfied clients. If you’re a people person with excellent communication skills and attention to detail, this could be your role.
Sales: The sales team is responsible for, you guessed it, selling your services and products. If you’re a natural-born salesman or woman, you should consider this one. The added bonus in this industry is that you also get to be creative and work with fun products.
Manufacturing: The manufacturing team is responsible for making the product. If you’re mechanically inclined and have a background in engineering or other technical disciplines, this could be for you.
Quality control: The quality control team is responsible for ensuring that the products being produced meet all safety and quality standards. If you’re detail-oriented and have a strong background in science or mathematics, you should consider applying!
Merchandising: Your role as a retail merchandiser is to ensure that products appear in the right store or website, at the right time and in the right quantities. This involves working closely with buying teams to accurately forecast trends, plan stock levels and monitor performance.
Marketing: Marketing includes advertising, selling, and delivering products to consumers or other businesses. Professionals who work in a corporation’s marketing and promotion departments seek to get the attention of key potential audiences through advertising.
Why should you consider a career in the consumer products industry?
Now that you know a little more about what types of roles that are available, let’s take a look at five reasons why the promotional products Industry should remain your industry for the duration of your career:
There is a lot of opportunity for growth.
If you’re looking for an industry where you can advance your career, then the promotional products industry is a great choice. There are always new positions opening up as companies expand their operations. And, as you gain more experience, you’ll be able to move into higher-level positions with more responsibility.
It’s a creative industry.
Every early step in the promotional products process allows you to let your creativity run wild. You’ll present new branding ideas to clients, design graphics that make products pop, and ensure that the final product will get your client’s brand out there! So, if you’re looking for a creative career, the promotional products industry is a good option.
You can work in many different areas.
The promotional products industry is very diverse, so you’ll have the opportunity to work in many different areas. For example, you could work in product development, marketing, sales, or operations. Or, you could specialize in a particular type of product, such as apparel or hard goods.
You can have a global career.
If you’re interested in working internationally, the promotional products industry is a great option. Many companies in this business have operations in multiple countries, so you’ll have the opportunity to travel and work in different parts of the world.
It’s a fast-paced industry.
If you’re looking for an exciting, fast-paced career, you’ll want to consider working in the promotional products industry. This is an industry where new products are constantly being developed and introduced to the market, so something new and exciting always happens.
These are just a few reasons you should consider staying in the promotional products industry. So, if you’re looking for an exciting and challenging job, this is the right industry for you! Check out our opportunities today to apply!
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